Over the years, brands have mastered advertising. Or so we thought. Rapid technological advancements are disrupting the antiquated creative process. In this ever-changing industry, one thing is for certain: content -- in forms more personalized, authentic, and on-demand -- is key. If you are committed to pushing boundaries, smashing limitations, and truly thriving in this modern marketing matrix -- this post is for you.
Imagine taking the best attributes from every marketing industry event you’ve ever been to and merging them to form a brand summit unlike any other. This is exactly what Social Native is doing. We’re cutting through the clutter to create a one-of-a-kind platform for brands to interact, share stories, and learn from each other.
The first-ever Social Native Summit is a senior-level, invitation-only event that brings together the best and brightest minds in the industry to collaborate, network, and discuss the future of content. The full-day session in NYC on May 23rd will be packed full of expert brand and agencies presenters, interactive activations and incredible networking opportunities.
Here are a few ways we’re setting the Social Native Summit apart:
Interested in learning how Coca-Cola, a brand with 98% global market awareness, harnesses the power of their consumers to tell their story? How Polaroid increased sales by 180% with an integrated content strategy?
These are just a few of the top execs that will be sharing their stories at the Social Native Summit. These industry trailblazers, along with 4 others brands, 4 agencies and 3 creators will be sharing their strategies and insights for creating impactful content programs. They will explore topics such as:
The future of marketing and the biggest changes to expect in 2018 and beyond
Geo-targeting local consumers to increase sales
Decreasing CPA through creative optimization
Leveraging social media for social good
Increasing CTR through 1:1 marketing
We’re not here to sell. We’re here to connect. We’re setting ourselves apart from every other marketing event by not selling. We're focused on facilitating valuable conversations around the future of the branded content industry.
In fact, there will be no booths, no sponsors, and absolutely zero pitching/sales messages. We’re cutting through the noise to focus on bringing together top brand and agency executives and giving them a forum to engage and learn from each other.
Our ultimate goal is to build relationships, peer connections, and long-lasting partnerships.
We’re carefully selecting our speakers to include thought leaders from all sides of the creative industry. For the first time ever, we’re even offering attendees the opportunity to meet the Social Native Creators, and learn why they quit their full-time jobs to create content for the brands they love. However, we do not want this to be a one-way conversation. In addition to the educational panels, the event will also include roundtable discussions, experiential discoveries, and many more collaborative activations. This is a unique opportunity for everyone to connect and discuss shared challenges, strategies, and results.
The fact is, we live in a new media landscape in which the idea of the mass market is obsolete. The digital age has made us more connected than ever, and it is opening the door to achieving the previously impossible. The future is quickly becoming the present of advertising. We want attendees to leave armed with the knowledge and powerful tools to outperform competitors and increase sales.