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Social Native
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Podcast: Made by Marketing

September 11, 2019

Christie Chapman

Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution.

A great marketer in 2019 is one who can not only balance, but integrate the execution of day-to-day tasks with staying ahead of industry trends. Doing so is not easy, but there are tons of materials out there to help marketers keep up with today’s ever-evolving landscape, including podcasts. 

Since launching late last year, our first podcast, Marketing Mix, has featured over 40 CEOs & CMOs to discuss the biggest trends taking place in the industry today. While Marketing Mix covers high-level strategy, we also saw a demand to hear from marketers running the day-to-day to learn tangible advice and best practices for what can be done to improve processes right away.

That’s why we decided to launch a second podcast, Made by Marketing. From incorporating UGC into your content strategy to increasing the performance of paid ads, Made by Marketing interviews the marketers behind the curtain to uncover tips, tricks, best practices and strategies for enhancing your marketing strategy.

With guests including Savage X Fenty, Litehouse, HopSkipDrive, and ONE Brands, Made by Marketing launched its first 4 episodes across all major podcast platforms this week. Check out the key takeaways below. 

Episode 1: Micro-influencers, scaling diversity, and the value of creative freedom

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“Influencers aren't new, but the way we interact with them is”

In this episode of Made by Marketing, Social Native’s Bhaji Illuminati, Alex Keenan, and Liz Montiel are joined by Lisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, to discuss the evolution and future of influencer marketing, the twofold value of micro-influencers, and her top tips for securing internal buy-in for influencer activations.

Episode 2: How (and why) to extend the shelf-life of influencer content

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“Relatability and authenticity are synonyms, but also achieve different goals”

In this episode of Made by Marketing, Social Native’s Bhaji Illuminati is joined by Camille Balfanz, Sr. Brand Manager at Litehouse and Kari Ramsey, Senior Vice President at Crafted Communications, to discuss the benefits of building a successful agency and brand partnership, best practices for operationalizing creative ideas and how (and why) to extend the shelf-life of influencer content

Episode 3: Supply and demand-side acquisition, multi-channel marketing, and tracking ROI in the new digital landscape

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“We’re evaluating how we can leverage more traditional marketing channels like radio, billboards, and direct mail to reach our consumers”

In this episode of Made by Marketing, Social Native’s Bhaji Illuminati and Liz Montiel are joined by Olivia Smith, Acquisition Marketing Manager at HopSkipDrive to discuss diversifying away from Facebook in light of upcoming changes to targeting regulations, developing a multi-channel approach to paid advertising and how to create high-performing ads that resonate with different target audiences.

Episode 4:  The Power of UGC

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  “Brands are looking for customer feedback... and we do that naturally and organically through UGC”           

In this episode of Made by Marketing, Social Native’s Bhaji Illuminati is joined by Abbie Walker, Digital & Social Marketing Manager at ONE Brands to discuss launching UGC campaigns at various stages in the marketing funnel, removing subjectivity from creative, and exploring new opportunities for advertising on Pinterest and TikTok. 

Whether you're a CMO or an aspiring content creator, together, Marketing Mix and Made by Marketing serve as the perfect duo for any marketer’s weekly industry deep dive. 

You can subscribe to the Made by Marketing podcast on iTunes and Spotify + all other major podcast platforms to ensure that you do not miss any upcoming episodes.