The average consumer is exposed to 10,000 messages daily, switching between screens more than 20 times per hour. So the question becomes, how can we, as marketers and creators, capture (and keep) attention?
With the number of online video views forecasted to pass 200 million this year, video should be your go-to format for driving everything from awareness to direct response. More than ever, brands need to utilize the eye-grabbing power of motion- driven ads to cut through the clutter and strike an emotional chord with consumers.
We’ve developed this infographic to help you quickly and easily see tips, best practices and case studies for optimizing your video ads for vertical screens. Follow the following tips on branding, framing, timing, capturing attention, sound, and creativity to make your ads stand out!
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Branding - Showcasing your brand is one of the most important aspects of a video ads. When creating a vertical video ad, display your brand early (within the first 3 seconds) and often. If posting to a story, make sure the key elements are in frame and are not covering profile picture or CTA.
Framing - Keeping the frame of the video in mind is key for drawing the eye in the right direction. For in-feed ads, the aspect ratios are 1:1 or 4:5. For stories, the aspect ratio is 9:16. With stories, leave roughly 14% (250 pixels) at the top and bottom to make room for the profile picture and CTA.
Timing - The shorter your video, the better! Try and make your video ads as short as they can be with 15 seconds or under for in-feed ads and 10 seconds or under for story ads.
Capturing Attention - Trying to avoid people swiping through your ad? Capture the attention of the viewer with exciting frames, contrasting colors, creative transitions, text and graphics. Put your most exciting frames first to convey the key message in a quick, easy way.
Sound - Did you know that about 40% of people watch their stories with no sound? To account for this, design your videos for sound off, but delight with the sound on. When designing with sound off, use subtitles or text overlays on your video ads.
Creativity - Get creative with your ads! Play with the entirety of the screen space. Add in visual surprises such as bright contrasting colors, visual effects, interactiveness, and different camera angles and zooms.