Content creation is both an art and a science. With the rise of user generated content (UGC) in digital marketing, filtering out the best content is becoming increasingly important to maximize results and drive performance. Brands are leveraging UGC to create more meaningful relationships with their consumers, but not all content is created equal.
The Social Native Content Awards recognize the best consumer-generated content created across the platform each month. Creators from all over the world, with all different backgrounds and interests, partnered with the brands they love to create authentic and personalized content to fuel their diverse range of marketing needs. Check out just some of our favorite pieces of UGC from October!
Best Halloween Costume
Milo for PetCo
Milo is a mixed breed rescue from Wisconsin. When he's not trying on his spookiest Halloween costumes, Milo can be found testing out the best doggy snacks on the market and exploring the top hiking trails around!
Best Moment Captured
Jamie Lynn for Entenmann's
Jamie Lynn is a 31-year-old Mommy blogger from Maryland. Always capturing the sweetest family moments through her camera lens, Jamie Lynn's content couldn't be anymore authentic.
Justin for R. G. Kane
Justin is a 25-year old wardrobe stylist from Irvine, California. By collaborating with his favorite fashion brands, Justin always keeps his followers up to date with the season's must-have pieces and on-trend looks. His eye for design translates into his studio-quality content too!
Adrienne for Brach's
Adrienne is a 31-year-old food, lifestyle and Mommy blogger from Riverside, California. Fall themed activities with her children are a must this time of year, and Adrienne is a pro when it comes to perfecting the overhead table shots.
Kilenny for Clinique
Based in Coral Springs, Florida, 26-year-old Kilenny is one of Social Native's most popular beauty bloggers. Filming both tutorials and how-tos, Kilenny never fails to show the full capabilities and results of the each product she uses.
With the demand for personalized experiences, UGC allows brands to capture the attention of multiple target audiences with minimal effort. Our Creators are empowering brands to become more human, form alliances with consumers, and most importantly, tell their story in an authentic and engaging way. Together, they form an unbeatable content engine that’s constantly producing epic work. Stay tuned for next month's winners!