It’s 2020 and effective content has never been more crucial to brand success. Brand marketers are continuously fueling the content engine, driving ROI and steering their organizations to bigger and better achievements. To keep the engine running, we’re sharing UGC and influencer content inspiration direct from the Social Native platform and featuring some of our favorite campaigns we’ve helped execute with brand partners that are paving new roads in the content and marketing landscape.
This month, we’re sharing content for key dates and holidays in the month of May. With less than 8 weeks until May, it’s time to start thinking about how your brand will join the conversation for some of the most notable key dates including Cinco de Mayo, Mother’s Day and Memorial Day. Let’s take a look at how some of our favorite brands keep their products relevant 365 days of the year.
Cinco De Mayo
Cinco De Mayo just so happens to fall on Taco Tuesday this year. Activate influencers to promote your product on May 5th! We’re talking Tacos galore, fiesta parties and of course, tequila filled margaritas. We love these product focused shots for Coca-Cola, Frontera and Chili’s!
California based Social Native lifestyle influencer, Julie, captured her love for tacos and Coca-Cola in this featured creative and achieved an 11.51% engagement rate.
This Frontera creative was created by Bethany, a 30 year-old mommy blogger based out of Pittsburg. She achieved an 8.22% engagement rate when sharing her favorite Fajita Skillet Sauce by Frontera.
This featured asset was created by Sherr, a 23 year old lifestyle influencer based in Seattle, Washington. This close up shot of Chili’s infamous $5 Margarita leaves us without a doubt, excited to celebrate Cinco De Mayo!
Share gifting and party inspiration with your audience leading up to May 10th! This is a great time to test out different types of influencer activations like Kay Jewelers did by tapping Social Native to help host an invite-only influencer event for key influencers and their mothers to celebrate the launch of their new product on Mother’s Day.
This Kay Jewelers creative was created by Kasey, a 26 year old lifestyle, beauty and fashion influencer based out of New York City. We love this authentic moment at the Kay Jewelers event activation and product launch on Mother's Day.
Sarah is a California-based luxe traveler & content creator who has traveled to 49 countries and captures amazing content along the way! By incorporating feminine touches and a mother’s day card, Sarah executes on the mother’s day theme for JCPenney.
The featured asset was created by Daphne, a 29 year old, California based influencer and RN that achieved a 25.35% engagement rate on her asset for Yankee Candle. She promoted Yankee Candle's personalized photo candle in the days leading up to Mother’s Day to help boost product sales for the brand!
Celebrate Memorial Day Weekend with your followers as the long weekend gives way to pool parties, backyard barbecues and celebrations. May is the perfect opportunity to launch your summer products and ensure they are top of mind all summer long.
This Glad asset was created by Fiorella, a 35 year old creator based out of Apopka, Florida. She promoted Glad’s Press’n Seal products for party leftovers! We love the festive elements she included in her Instagram post!
This featured asset was created by Tricia, a 34 year old creator and mother of 2 based out of Las Vegas, Nevada. She shared with her followers how Chinet throw-away cutlery makes cleanup easy so she can spend more time with friends, family and guests!
Jessica, creator of the featured asset, is a 31 year old fashion and lifestyle blogger based out of Detroit. She shares how she preps for celebrations with SOLO red cups.