Content creation is both an art and a science. With the rise of user generated content (UGC) in digital marketing, filtering out the best content is becoming increasingly important to maximize results and drive performance. Brands are leveraging UGC to create more meaningful relationships with their consumers, but not all content is created equal.
The Social Native Content Awards recognize the best consumer-generated content created across the platform each month. Creators from all over the world, with all different backgrounds and interests, partnered with the brands they love to create authentic and personalized content to fuel their marketing needs.
Most Innovative: Sarah for Luden's
Our creators use colors, contrast, textures and props to bring brand products to life. Check out this amazing image that Sarah, a 26-year-old from Seattle, Washington, produced for Luden's. As a full-time stylist, Sarah has a killer eye for design. As a Social Native Creator, she applies those same skills to deliver innovative content like this.
Most Eye-Catching: Julie for Dick's Sporting Goods
The way to consumers hearts? Pets! By creating epic content like this, Julie, a 25-year-old pet-lover from Denver, Colorado, continues to add to an abundance of lifelong memories with her beloved huskies. With eye-catching blue eyes and killer poses, Tucker is a model in the making.
Best Moment Captured: Candace for Organic Valley
The most powerful weapon of influence? A smile - and Candace, a Mommy blogger from Atlanta, Georgia, always captures the purest family moments. As a full time Mom and driven career-woman, Candace creates content to combine her two greatest passions.
Most Mouthwatering: Amber for Litehouse
Amber is a 28-year-old food blogger from New York City. Living in one of the food-forward places in the world,Amber has mastered the art of food photography bydocumenting her journey exploringthe city's local delicacies and hot spots. Turning her love for food into a side hustle, Amber now collaborates with brands like Litehouse to create mouth-watering content like this.
Most Creative: Mike for ClassPass
Our dynamic community of Creators cannot be topped when it comes to creating mobile-optimized content. Known for his unbeatable stop-motion skills, Mike is equally as talented when it comes to creating narrative video content. Just take a look at how Mike seamlessly captured the ClassPass story in just 15 seconds. Having discovered his love for video creation when he was just a teenager in Venezuela, Mike now produces top quality videos for brands all over the world and helps to evolve best practices in doing so.
With the demand for personalized experiences, UGC allows brands to capture the attention of multiple target audiences with minimal effort. Our Creators are empowering brands to become more human, form alliances with consumers, and most importantly, tell their story in an authentic and engaging way. Together, they form an unbeatable content engine that’s constantly producing epic work. Stay tuned for next month's winners!