Content creation is both an art and a science. With the rise of user generated content (UGC) in digital marketing, filtering out the best content is becoming increasingly important to maximize results and drive performance. Brands are leveraging UGC to create more meaningful relationships with their consumers, but not all content is created equal.
The Social Native Content Awards recognize the best consumer-generated content created across the platform each month. Creators from all over the world, with all different backgrounds and interests, partnered with the brands they love to create authentic and personalized content to fuel their marketing needs.
Best Moment Captured
Brooke for Arrowhead
Brooke is an adventure, travel, and wedding photographer based out of Phoenix, Arizona. In her spare time, she creates epic content for brands like Arrowhead. We just have one question... how many times did her friend have to jump in the pool behind her for this perfect shot?
Layla for ONE Bar
Creating enticing content is key for being an Instagram foodie. Layla, however, makes it look effortless. LA-based Layla posts incredible tasting and looking foods while she enjoys a healthy lifestyle. ONE Bars are her go-to for a guilt-free treat.
Jason for Fila
As a college student on the run, Jason needs a shoe that is comfortable and stylish, and FILA is one of his go-to brands. Humanizing your brand with UGC allows customers to connect with you in an authentic way and Jason demonstrates a great example of this.
Melaniefor Entenmann's Donuts
How many donuts can you spot in this photo? The bright and soft colors make the scrumptious product stand out, while also working well with the aesthetic of the overall photo. And this aesthetic is seen through Melanie's whole Instagram feed of soft pastel colors.
Mike for Cleo
Based in Spain, Mike is one of Social Native's most innovative video creators, and this video shows why. High-quality videos that are personalized are perfect for conveying quick, clear messages that resonate while staying on trend with the rise of video advertisements.
With the demand for personalized experiences, UGC allows brands to capture the attention of multiple target audiences with minimal effort. Our Creators are empowering brands to become more human, form alliances with consumers, and most importantly, tell their story in an authentic and engaging way. Together, they form an unbeatable content engine that’s constantly producing epic work. Stay tuned for next month's winners!