Content creation is both an art and a science. With the rise of user generated content (UGC) in digital marketing, filtering out the best content is becoming increasingly important to maximize results and drive performance. Brands are leveraging UGC to create more meaningful relationships with their consumers, but not all content is created equal.
The Social Native Content Awards recognize the best consumer-generated content created across the platform each month. Creators from all over the world, with all different backgrounds and interests, partnered with the brands they love to create authentic and personalized content to fuel their marketing needs.
Polina for Crocs
Polina is a 21-year-old photography and social media fanatic based in Los Angeles, California. With her eye for design, Polina is creating innovative content that's helping Crocs better resonate with Gen Z'ers.
Hannah for Cuisinart
Hannah is a 37-year-old foodie from Grosse Pointe Farms, Michigan. With a mission to share her healthy and delicious recipes with the world, Hannah leverages the colorfulness of her ingredients to make the most vibrant content.
Melissa for Kate Spade
Melissa is a 31-year old fashionista from Salt Lake City, Minessota. A smile can brighten up any room, but it also makes for the most eye-catching content.
Sparkles for PetCo
Have you ever seen a pooch with so much sass? Sparkles is a 9-year-old shitzu from Alpharetta, Georgia. In her spare time, Sparkles enjoys long walks, pamper sessions, and modelling for her owner Diane to create epic content for brands like PetCo!
Stephen for TAG Heuer
Based in Brooklyn, NYC, Stephen is one of Social Native's most creative editors, and this video shows why. Mobile optimized, motion-graphic videos are perfect for engaging users and capturing attention.
With the demand for personalized experiences, UGC allows brands to capture the attention of multiple target audiences with minimal effort. Our Creators are empowering brands to become more human, form alliances with consumers, and most importantly, tell their story in an authentic and engaging way. Together, they form an unbeatable content engine that’s constantly producing epic work. Stay tuned for next month's winners!