Data is a language, and as we know in marketing, language is subjective and can be interpreted in a myriad of ways. In our ever-evolving digital media landscape, it has never been more important to develop workable solutions for understanding and evaluating social analytics. While there is no denying that social media is a powerful tool for brands to connect with consumers, these campaigns can often leave brands with more questions than answers.
Is the content acting to fulfill the brand’s KPIs and goals? Does it authentically align with the people it's trying to reach? Which assets are most effective at driving ROI and awareness?
We’re excited to announce Advanced Analytics, specifically designed to provide brands with a programmatic and systematic view of their campaigns. This data is designed to help empower brands to make data-driven decisions that truly resonate with their target audiences. Here’s how it works.
Measure Your Content Performance in Real-Time
View performance of all content across your campaign and better understand directional trends of your campaign’s engagement rate, engagements, reach, likes and comments. Conduct a comparative analysis of your campaign’s engagement rate against industry benchmarks to better understand your campaign’s performance against competitors and generate new content ideas.
Boost your favorite posts to reach new audiences. Tell us your target audience and we will amplify posts and optimize for engagements or reach to help you meet your campaign goals.
Delve deeper into insights about the creators that participated in your campaign. You can view their ages, gender, interests and more. Analyze the type of creators that participated against the results they achieved to optimize for future campaigns and learn more about your consumers!
Consumer insight is now right at your fingertips! You can now request to survey creators right from the creator dashboard and ask them for feedback on your product, services and brand to get a better understanding of your target consumers.
Our Audience Score analyzes each creator and assigns a score based on a variety of factors including audience authenticity, audience growth origin and engagement authenticity. Targeting is automatically adjusted to activate only the most relevant creators. Creators with a score less than 70 are never invited to campaigns to ensure authentic engagement. This tool allows brands to have clear visibility into the effectiveness of their social marketing efforts.
Learn more about the audience for your campaign. What are their ages, genders and interests? Where are they located and what languages do they speak? Know exactly who you are reaching and who is engaging with your content. Answer all these questions and more in the Audience Dashboard of Advanced Analytics.
Brands need actionable insights to make the most out of their social media marketing strategies. After all, if people are willing to rely heavily upon these new media platforms to inform their purchasing decisions, we have a responsibility as emerging tech companies to ensure that we’re helping brands guide consumers in ways that are relevant, effective, thoughtful, and thorough. With Social Native’s new Advanced Analytics feature, brands are now able to leverage the power of data to find new meaning and purpose in their campaigns and take the science of content creation to the next level.